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Dr. Margaret Heffernan, a formidable educator, fierce entrepreneur, and seasoned CEO is reshaping the way we live, work, and lead. Margaret proposes that climate change will not be solved by governments, but by people who start where they are, with what they have, and take small actions that become bigger than themselves.


Margaret says climate change is driven by people being too busy to care, and working too hard to have the conversations that matter. 


We believe these conversations about our clean energy future should be as relevant around a kitchen or classroom table as they are around boardroom or political tables. 


We’re here to fuel a new energy conversation and Margaret agrees, it starts with you.

"The biggest catastrophes that we've witnessed rarely come from information that is secret or hidden. It comes from information that is freely available and out there, but that we are willfully blind to."


Trailblazer 07:
Writer, Educator,
Cultural Translator


Dr. Margaret Heffernan is as outspoken as she is considered. She is at once warm and approachable, but sharp-witted and intolerable of fools. A seasoned CEO and celebrated writer, Margaret lives in a small town in the UK with a population of 700 people. Her words, however, resound globally.

Margaret produced programmes for the BBC for 13 years, leading, writing, collaborating and capturing the zeitgeist somewhere between entertainment and news media. Margaret then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She has been the CEO of multiple companies including InfoMation Corporation, ZineZone Corporation and iCast Corporation. She was named one of the "Top 25" by Streaming Media magazine and one of the "Top 100 Media Executives" by The Hollywood Reporter.

The author of six books, Margaret's third book, 'Wilful Blindness: Why We Ignore the Obvious at our Peril' was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for 'A Bigger Prize: Why Competition isn't Everything and How We Do Better'. Her TED talks have been seen by over 13 million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Her most recent book, 'Uncharted: How to map the future' was published in 2020. It quickly became a bestseller and was nominated for the Financial Times Best Business Book award, the CMI Best Business Book and was chosen as the 'Medium Best of the Best' business book.


Margaret is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute's Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She chairs the boards of DACS and FilmBath and is a Trustee of the Centre for Effective Dispute Resolution.

Margaret is a passionate advocate of the need for everyone to do what they can, from where they are, to catalyse a better future.


"The truth won't set us free - until we develop the skills and the habit and the talent and the moral courage to use it."


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